02 — CONSULTINGA
Tuning
We work alongside leaders and inside their teams. We listen first, earn trust through small, practical wins, and widen the circle from there.
SIGNAL IN — UNTUNED
Most organisations are a little out of tune.
多くの組織は、少しだけチューニングがずれている。
SIGNAL IN — GOOD TONE
We turn the world's knobs until it feels right.
世界のツマミを回して、いいかんじに。
TONE
00%
DETUNED
↓ SCROLL TO TUNEスクロールでチューニング
CONTROLS
Three dials. None of them goes to ten.
SCROLL, OR DRAG A DIAL
GT—01 · TUNER
We set these three with every client, together.
三つのツマミは、クライアントと一緒につくる。
01 — A GOOD TONE
A guitarist never turns every knob to maximum. They listen to the room and to the rest of the band, then make small adjustments until the whole sound comes together. We bring that same ear to organisations, and to the way people work and live.
全部を最大にしない。全体を聴いて、いちばん心地よいところへ。
A GOOD TONE, WORN
いいかんじの、すがた。
OUTSIDE · STUDIO · CITY
03 — PRODUCTSB
Reminders
Clothing and small objects that carry the idea with them. A quiet knob motif, recognised by those who know.
04 — THE OVERLOOKED KNOB
Of all the knobs, the one most often ignored is how people feel.
いちばん見過ごされているのは、気持ちのツマミ。
Strategy and technology only work when the people involved understand them and want them to work. That is where we start.
READ OUR PHILOSOPHY →02 / ABOUT
On good tone
「いいかんじ」について。
good-tone started with something every guitarist knows: the search for the right sound.
In a rehearsal room, no one plays alone. The amp, the pedals, the drums, the voice and the room itself all shape what you hear. Turn one knob and everything else sounds different.
The best tone is rarely the loudest. It comes from many small adjustments, each made while listening to the whole. When it is right, everyone in the room can feel it. We call that いいかんじ.
Many organisations today have drifted out of tune. Technology, efficiency and numbers have each been turned up on their own, and the whole no longer sounds like one band.
The knob we pay most attention to is the one most often ignored: how the people involved feel. Their positions, motives and emotions decide whether a good plan is carried out. Lasting change needs emotional harmony first.
OUR OWN SETTINGS
Our own three dials
私たち自身の、三つのツマミ。With clients, we set these together. These are the ones we set for ourselves.
A world where organisations sound like one band.
To tune organisations from the inside, starting with the people in them.
Listen before turning. Small turns, often. The whole over any single part.
03 / CONSULTING
We are tuners
私たちは、チューナーです。
We are not a typical consulting firm. We use digital tools and new technology when they help, but our approach always starts with people. We don't promise to fix everything. We focus on making an organisation feel right.
PROCESS
How we tune
チューニングの進め方STEP 01
Listen対話する
We begin with long, honest conversations with your key counterparts, and set the vision together.
STEP 02
Get inside入り込む
We work inside the organisation, close to the people and the real work. We build trust and create small wins, often through practical digital changes.
STEP 03
Widen the circle広げる
With that trust and those results, more people choose to take part. The change spreads from within.
01Decisions people actually stand behind.
02Tools that are used every day, not just introduced.
03A team that knows how to keep tuning on its own.
Every tuning starts with a conversation.
まずは、話すことから。04 / PRODUCTS
Reminders
忘れないための、身につけるもの。
Our clothing and accessories are not merchandise. Each one is a reminder of the way of thinking behind good-tone.
01 — FOR OURSELVES FIRST
In the middle of a busy week it is easy to lose sight of what matters. We make these to keep the idea close, every day.
02 — FOR THOSE WHO SHARE IT
For people who care about the same things, they can be a quiet guide, chosen and worn on their own terms.
R01 · CREAM
In Tone Tee / Cream
7分袖Tシャツ・クリームHeavyweight cotton, three-quarter sleeves. A small orange dial sits above the left cuff, where you see it when you check the time.
R02 · NIGHT
In Tone Tee / Night
7分袖Tシャツ・ナイトThe same shirt in soft garment-dyed black. A fader runs along the side seam, its purple cap visible only up close.
R03 · SILVER
Dial Necklace
ネックレス・ダイヤルA 14mm sterling silver knob with a knurled edge. The indicator is set to about seven, and stays there.
DESIGN
How they are made
Minimal
Simple forms that fit into the wardrobe you already have.
Well made
Good materials, made to last and to be used often.
A quiet symbol
A small knob motif, placed where only those who know will notice.